Meet The Founders
Who We Are
Anna Webbink
CEO
Anna Webbink is a versatile and passionate professional. She has experience in teaching and has worked with large companies, specializing in business administration and logistics. Later in life, Anna delved into metaphysics, which led her to write a book on consciousness and self-care. These diverse backgrounds and her passion for personal development have proven invaluable in her current work as a coach, guiding others on the path to self-fulfillment and well-being.
Jerry Kroezen
Creative Manager
Jerry Kroezen is a remarkable modern-day Renaissance figure, whose versatility and innovative spirit make him a pioneer across various fields. As an artistic perfumer, inventor, and entrepreneur, Kroezen brings a unique blend of expertise and creativity to every project he undertakes.
His impressive range of skills spans from polarization in optics, chemistry, and physics to more creative endeavors such as television production, where he not only produces but also plays impactful roles. He has also made a name for himself with his sculptures, set designs, and event organization. His foray into gastronomy as a chef and restaurant owner further demonstrates his wide-ranging interests and talents.
At 52 years old, Kroezen leverages his extensive knowledge to develop innovative solutions that integrate different disciplines in ways that are both practical and inspiring. As an artistic perfumer, he combines the art of fragrance with his technical patents and cutting-edge technologies, including telepresence, VR, and AR. This results in perfume creations that are not only refined and unique but also aimed at enhancing quality of life.
His vision is embodied in the brand Krimwell. Krimwell is much more than a brand; it is a promise of wellness and quality. By connecting products and people with good things that improve life, Krimwell strives for a world where aesthetics and sustainability go hand in hand. The motto "Wellness Included" reflects the brand's core values: a commitment to both aesthetic pleasure and practical, sustainable value.
Jerry Kroezen is thus a true polymath and visionary, pushing the boundaries of various disciplines to create a better and more sustainable future. His work and vision inspire many and highlight the power of innovation in everyday life.
